So I just read somewhere that a company in Jaipur, India recruits women to sell random household products such as stoves, lamps, radios that run on solar power through a program called Solar Sahelis (Solar Friends). Each woman is in charge of selling products to hundreds of rural households.
The government of Prime Minister Narendra Modi has made rural electrification a big priority, announcing last year that 100% of the country’s villages now have access to power. But the government considers a village electrified if just 10% of its houses are on the grid, meaning over 200 million people still don’t have access to electricity.
The 3,000 women that Shah employs have helped to provide energy to more than half a million village houses in Rajasthan, wow!
Another pressing need that Frontier Markets is helping to solve is getting more women into work. Only 22% of India’s workforce is female, according to the latest data from the World Bank, one of the lowest rates in the world. India lags behind countries such as Sudan, El Salvador and Afghanistan.
Quite an impressive move!